PR is an interesting (read: infuriating) business. Our clients seem to be mostly out of touch with their place in their marketspace, and have a lot of unreasonable, unrealistic expectations about what we can do for them.
OK, maybe that's not news to you, but it still shocks me every day.
One client pretty much refuses to do the interviews we get for them, even though his company is trying to get the attention of investors and needs all the coverage they can get. We have to talk the guy into doing the interview by stroking his ego and selling him on the merits of, say, the LA Times for raising the profile of his company. You might think that last point would be obvious, but not everyone can be a genius.
Another client expects to be on the cover of tier one pubs in their space, but no one gives a crap about their product, their CEO is a personality no-show, and their vp marketing doesn't have the brain power--let alone the skills and know-how--to see any of this. That's what I call a never-ending nightmare. Not my problem anymore--we dumped them just before Christmas, so ha ha ha.
Anyhoo, that's what I'm whining about today. You?
Showing posts with label Work gripes. Show all posts
Showing posts with label Work gripes. Show all posts
Friday, January 12, 2007
Friday, December 15, 2006
Going far a-field: blogging for clients
So my weekly never-ending nightmare: writing a corporate blog. This thing has really become a burden that I can't get away from, and there's no relief in sight. Suck it up or quit the job, I guess, but since I can't quite stomach the idea of living on the streets, I'll just keep sucking. So to speak.
It's a horrible thing to realize you don't know what you're supposed to know, and that you have no way to know as much as you need to know so that you seem to be in the know. You know?
That kind of circular reference is what I face each time I am charged with writing a new entry for that blog. Someone sort of "gives" me a topic that's high-tech and esoteric, Worse, there'll be lots of people editing my draft and otherwise putting their two cents in before I can post the thing. So lame! Where are these people when I'm struggling to sound like I have even a passing idea about, say, the pros and cons of Agent vs. agent-less technology or how to ensure end point security the first place?
These terms get thrown around as if I'm aware of import of what's being talked about, and then I sit there for some 4-6 hours trying to read my illegible scrawl of notes that are only half-way there. It doesn't help that I have ADD. I should really get that fixed sometime soon.
Well, more later...
It's a horrible thing to realize you don't know what you're supposed to know, and that you have no way to know as much as you need to know so that you seem to be in the know. You know?
That kind of circular reference is what I face each time I am charged with writing a new entry for that blog. Someone sort of "gives" me a topic that's high-tech and esoteric, Worse, there'll be lots of people editing my draft and otherwise putting their two cents in before I can post the thing. So lame! Where are these people when I'm struggling to sound like I have even a passing idea about, say, the pros and cons of Agent vs. agent-less technology or how to ensure end point security the first place?
These terms get thrown around as if I'm aware of import of what's being talked about, and then I sit there for some 4-6 hours trying to read my illegible scrawl of notes that are only half-way there. It doesn't help that I have ADD. I should really get that fixed sometime soon.
Well, more later...
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