PR is an interesting (read: infuriating) business. Our clients seem to be mostly out of touch with their place in their marketspace, and have a lot of unreasonable, unrealistic expectations about what we can do for them.
OK, maybe that's not news to you, but it still shocks me every day.
One client pretty much refuses to do the interviews we get for them, even though his company is trying to get the attention of investors and needs all the coverage they can get. We have to talk the guy into doing the interview by stroking his ego and selling him on the merits of, say, the LA Times for raising the profile of his company. You might think that last point would be obvious, but not everyone can be a genius.
Another client expects to be on the cover of tier one pubs in their space, but no one gives a crap about their product, their CEO is a personality no-show, and their vp marketing doesn't have the brain power--let alone the skills and know-how--to see any of this. That's what I call a never-ending nightmare. Not my problem anymore--we dumped them just before Christmas, so ha ha ha.
Anyhoo, that's what I'm whining about today. You?
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